April Butten Design Studio.

Brand Identity

A business with a product as romantic as Bonnie’s required equally romantic branding. The soft rose-gold colour of its logo, complimented by shades of pink and grey, represent the soft femininity of the women who receive Bonnie’s thoughtfully designed bespoke engagement rings.

The logo’s 3D-effect, together with embossed business cards, reflect the product’s delicate tangibility, while a familiar traditional serif font evokes sentiments of trust and luxury.